Choosing a Good Domain


Your domain name is your URL – it’s what you’ll tell people when they ask “What’s your website.” It’s a decision you’ll likely have to live with for a long time, so it pays to put some thought into it and not buy the first one that comes to mind.

These days, finding an available domain name can be a frustrating task that often leads new website owners to choose less-than-ideal URLs. You can save yourself a lot of trouble by following a few established “rules”:

  • Always choose .com or a [in Australia you are required to have an ABN number to own a ] – You might be tempted to use .net or .org if your preferred domain is taken, but please do not do that. You will lose traffic to the holder of the .com when your potential clients fail to remember that your site is .net.
  • Avoid ambiguous spelling, repeated letters, and numbers – Using might seem fun, but imagine having to explain how it’s spelled every time you tell someone what your domain name is.
  • Avoid hyphens – For the same reason as stated above. Imagine yourself on a podcast and having to say “www dot quality dash transcription dash services dot com.” It doesn’t exactly roll off the tongue.

Always give your potential domain the talk test – say it out loud – and then ask a few friends to look at it. You might just be surprised at what they’ll see that you didn’t expect.

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